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Division 04 • Interactive Games & “Whatnot”

Turn Passive Crowds Into Active Players—Online & On the Expo Floor.

Static brochures and generic booth banners get walked past. We design bespoke gamification assets, interactive web elements, and custom physical playable hardware engineered to stop foot traffic, drive +300% dwell time, and capture qualified leads.

+300% Dwell

Increase in average booth & landing-page engagement time

60 FPS HTML5

Zero-install browser games running natively on mobile & desktop

Turnkey Hardware

Custom hardware solutions, delivered & configured

Physical & Digital Playables

What We Build in the “Whatnot” Lab

Whether you are launching a concept, gamifying a product drop, or dominating a convention center aisle, we engineer tactile experiences people remember.

01 • Physical Expo Hardware

Custom Branded Arcade Experiences

Full-size or countertop arcade machines wrapped in your brand’s artwork and loaded with a custom playable game starring your product, mascot, or founders—complete with QR leaderboard lead capture.

02 • Web Playables

Browser Games & Interactive Experiences

Lightweight playable promotional mini-games that launch instantly inside any mobile or desktop browser without app-store friction. Or social media formats that mimic games, inviting higher engagement and building loyalty.

03 • Gamified Conversion

Interactive Lead & Reward Funnels

Replace static newsletter popups with playable skill challenges, instant-win digital scratchers, and score-unlocked promo codes synced directly to your CRM.

04 • Interactive Web Toys

SVG & GSAP Interactive Storytelling

Cursor-reactive vector scenes, scroll-triggered product explorers, and interactive calculators built with pure CSS, SVG, and GSAP for zero performance penalty.

How Event & Game Builds Work

From Concept Sketch to Live Playable in 3 Steps

  1. Mechanic & Brand Storyboard: We plan out a gameplay loop tied directly to your brand story, visual identity, and goals.
  2. Sprite Art, Sound & Engine Build: Custom vector sprites, gameplay and code.
  3. Web Embed or Cabinet Deployment: Launch on your domain or deploy inside customizable physical arcade hardware shipped to you.

Ideal Use Cases

  • Trade Show & Conference Booth Magnets
  • Album, Film & Merch Drop Mini-Games
  • Interactive Product Demos & Launch Pages
  • Retail Pop-Ups & Community Festival Activations
  • Custom Passion-Project Indie Prototypes

Ready to Build Something People Actually Play?

Lock in and learn about playable hardware for your upcoming conference, pitch a custom interactive experience, or pair your playable launch with our Motion & Video division for a full promotional trailer.